Yapa Sport

DESCENTE ATHLETICS

Known for their quality skiwear, Descente is a $1.1 billion Japanese company. In 2018, the company came to us to launch a new brand of athletic wear and strengthen its market competitiveness as a global sportswear brand. We helped them launch the new apparel with a campaign that focused on what their apparel could provide: effortless movement.

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Video

Digital

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Email

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Social

UNDER ARMOUR

How do you describe trail running shoes as fearless as the runners who wear them? With an empowering script and beautiful visuals, we created this promo for Under Armour’s Horizon RTT trail running shoes.

LACROSSE FOOTWEAR

With new players like Under Armour and Muck entering the hunting boot scene, LaCrosse needed a way to stand out. While other brands were touting their bells and whistles, we decided to focus on what makes LaCrosse unique: its heritage. Founded over 125 years ago, we put LaCrosse boots on a pedestal as being hardworking, dependable, and ready to go anywhere. People fell in love with our genuine approach.

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Digital

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Social

HARLEY DAVIDSON

Harley Davidson was looking to empower the next generation of riders. We created this video with an all-black Harley stunt motorcycle gang from Utah to break stereotypes. It was featured on Intermountain Harley’s website and social media.