SureFire — Yapa Sport

SureFire is one of the largest suppliers of flashlights and weaponlights for police officers, military units, and outdoor enthusiasts. After 50 years, the brand was looking for a refresh. We reinvented the company with a new “Become Legend” campaign. The campaign was a call to greatness, inviting everyone to use SureFire products to be the best they can be.

Website

Screen Shot 2019-10-27 at 4.13.41 PM.png

Screen Shot 2019-10-27 at 5.13.21 PM.png

Screen Shot 2019-10-27 at 5.13.47 PM.png

Screen%2BShot%2B2019-10-27%2Bat%2B5.14.46%2BPM.jpg

The Ultimate Shopping Tool

Legends deserve a legendary shopping experience. Like something you’d see in a video game, this interactive kit creator allows website visitors to visualize SureFire products on a character in real time. After assembling the perfect kit, it is then added to a shopping cart that’s ready for checkout.