JACKSON HOLE
We discovered that locals in Jackson Hole live, on average, 10 years longer than the rest of the country, and we decided to celebrate that. Instead of simply telling people they can recapture their youth by visiting, we showed them how—by positioning Jackson Hole as “The Mountain of Youth” and sharing stories of real locals.
Social
Digital
LACROSSE FOOTWEAR
While Muck and Under Armour chased style and pizazz, LaCrosse proved its performance in the field. People responded to the honesty, and the brand stood out by doing the work, not just talking about it.
Digital /Website
Social
DESCENTE ATHLETICS
Known for their quality skiwear, Descente is a $1.1 billion Japanese company. In 2018, the company came to us to launch a new brand of athletic wear. We helped them with a campaign that focused on what their apparel could provide: effortless movement.
Digital
Social
BIG ASS FANS
Big Ass Fans makes some of the world’s most powerful fans, but leaned on gimmicky humor that cost them credibility with buyers. We repositioned the brand as a trusted category leader by elevating its bold engineering and the pride behind its craftsmanship.
Direct Mail
Digital
Brand Video
HARLEY DAVIDSON
How do you break stereotypes and empower the next generation of Harley Davidson riders? We created an anthem video featuring an all-black Harley gang. This video ran at Harley mountain west retail stores.
UNDER ARMOUR
How do you describe trail running shoes as fearless as the runners who wear them? With an empowering script and beautiful visuals, we created this promo for Under Armour’s Horizon RTT trail running shoes.
